Psychology Factors in Eyewear Design

Eyewear is an expression of style and personality, different styles and designs serve to express specific emotions and personalities. The design of eyewear frames, the shape, colors and patterns have a huge influence in how we perceive the person wearing them. There is a lot of psychology behind the design of eyewear, everything has a purpose, each style is created with specific consumers in mind, with specific needs and tastes. In today's blog, let's discover the exciting world of Eyewear design based on psychology factors.

Color Psychology
In every type of design, color play a significant role to provoke specific emotions and perceptions. Some colors are used to express more energy and some other to express neutrality for example. In the Eyewear industry the psychology of color is crucial, as we were mentioning before you can project energetic vibes with colors such as red, orange, and yellow, but if you are looking for a more neutral look, cold and dark colors like shades of black and brown will work better. By understanding this psychology, designers can create frames for specific market segments.

Frame Size and Shape
There are different shape of frames that go better with some faces shapes, the shape of your plays has an important impact on your overall look. We have mentioned this in previous blogs, for example rounded frames are more suitable for angular shapes to give a more softer look. It is necessary to choose the right frame to complement our facial structure and personality. The size of eyewear frames also plays a vital role on the perception we get from others, as an example, oversized frames are often associated with a confident personality . Experiment with different shapes and sizes to find that pair of glasses that will properly reflect your style and personality.

Emotional Factors
Designs and colors bring emotional connections to the customers. There are some specific details in eyewear frames that will generate and emotional response, depending on the shape or color, it can express a more vintage look with a touch of nostalgia or some modern designs will provide an exclusive look of confidence. Our eyewear can become an special accessory to express our real identity.

In conclusion, there is more than looks and fashion to create and use glasses, at the end the work as a reflection of our personality and aspirations. Understanding the different psychological factors behind eyewear will help us to take better decisions and generate a better impression. You can try and experiment with different frames, colors, patterns and shapes, to tailor them in a way to match or preferences and personality.